Powered with Google Blogger by Rahulmg : Google Informations Google Products and Service Informations: Google AdSense Information

Sunday, July 20, 2008

Google AdSense Information

Adsense An Overview

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Google uses its search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the ads are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small sites that do not have the resources for developing advertising sales programs and salespeople. To fill a site with ads that are relevant to the topics discussed, webmasters implement a brief script on the sites' pages. Sites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense site.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]
They use a wide range of traffic-generating techniques, including but not limited to online advertising.
They build valuable content on their sites that attracts AdSense ads, which pay out the most when they are clicked.
They use copy on their sites that encourages visitors to click on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements."[citation needed]

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

How Adsense Works

> The webmaster inserts the AdSense JavaScript code into a webpage.

> Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.

> For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)

> For site-targeted ads, the advertiser chooses the page(s) on which to display ads, and pays based on cost-per-thousand-impressions (CPM), or the price advertisers choose to pay for every thousand ads displayed.

> For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.The referral program will be retired in August 2008.

> Search ads are added to the list of results after the visitor performs a search.

> Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other site owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which ads should be shown. AdSense then ignores clicks from pages other than those specified.

Take Tour

Ads Formats

> Link Units
Link units are an alternative to standard text ads that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, link units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.

How do I add link units to my page?

1. Log in to your AdSense account at www.google.com/adsense
2. Click the AdSense Setup tab
and choose AdSense for content as the product.
3. Select the link unit radio button and continue.
4. From the Format drop-down list, select a link unit format and choose the radio button for showing 4 or 5 links per unit.
5. Select your color palette and assign a channel and alternate ad to your ad unit, if desired.
6. Copy and paste the ad code from the Your AdSense Code box into the source of your web pages. Please make sure that you copy the code in its entirety, and that you paste it into the body of your source.

Once you've updated your pages, link units will appear immediately. If we haven't yet crawled your page, we may initially show your alternate ad or a 'View ads about' search box in the link unit.

Read more on Link Ads!!

> Image Ads

Image ads are graphical ads offered in several ad formats. Like text ads, Google's image ads can be either contextually targeted to the content of a publisher's webpage or placement-targeted by advertisers who wish to run pay-per-impression campaigns on specific content placements in the AdSense network.

As a publisher, running a combination of image and text ads expands the available ad inventory for your site, and offers the potential for increased revenue. Google's technology determines on a page-by-page basis whether text ads, image ads, or video ads are likely to make you more money, and serves the appropriate format to your page.

Please note that Google image ads will only be displayed on content pages, not on AdSense for search results pages.

How do I enable/disable image ads?

To enable or disable image ads, you'll need to select or change the ad type associated with your ad unit. There are 3 possible choices: text ads only, image ads only, or text and image ads. You can select your desired ad type while generating your ad code:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for content as the product.
3. Choose the 'Ad unit' radio button and select your desired ad type from the Ad Type drop-down menu.
4. Follow the guided steps to create your ad code.

If you've already generated the code, you can change the ad type of your AdSense unit using the ad management feature:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab.
3. Select the Manage Ads sub-tab.
4. Click Edit settings for the ad unit you'd like to update.
5. Under Format pick your desired ad type.
6. Click Save settings.

Read More on Image Ads

> Gadget Ads

What are gadget ads and how do they work?

Gadget ads are customized mini-sites that run as ads on AdSense publisher websites. These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site. Gadget ads may appear in ad units that have been enabled to show image ads in one of the supported ad formats.

How do I earn revenue from gadget ads?

Your earnings from gadget ads will depend on the pricing of the specific gadget ads you display. Gadget ads can be priced on either a cost-per-click (CPC) or cost-per-thousand impressions basis (CPM). When paid on a CPC basis, you'll receive earnings for each valid clickthrough -- that is, a click that directs a user to the advertiser's website. You will not be paid simply for clicks on components of the ad that do not result in the user reaching the advertiser's website. When paid on a CPM basis, you'll be paid for the initial ad impression, rather than interactions or clickthroughs.

Read More on Gadgets Ads

> Text Ad Settings

What are the format and color options for ads on my webpages?

Google lets you select the colors and layout that best fit your site.

Ad Colors
You can select from our list of pre-defined color palettes or you can create up to 100 of your own. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. We provide detailed suggestions for choosing color palettes that will be most effective for your site.

Ad Formats
You can choose from multiple ad formats designed to suit a wide variety of page designs - examples of each format are available on the Ad Formats page. You may place up to three standard ad units on each page that complies with our program policies, in addition to three link unit. Your three ad formats can contain any of combination of text ads, image ads, or video ads - it's up to you! You might find it helpful to check out our suggestions for choosing the right format.

How do I customize the color of the ads on my website?

You can select from a number of built-in color palettes, or you can create up to 100 of your own. When you select a color palette and an ad format during the guided ad setup, the appropriate ad code is generated for you. You can select up to 4 palettes that will rotate randomly. To take advantage of this feature, you'll need a newer web browser with JavaScript functionality (Internet Explorer 6 + or Opera 8+).

To generate ad code with the palette of your choice:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for content as the product
3. Choose an ad type and format.
4. In the Colors drop-down, choose from one of our pre-designed palettes. You can edit it by clicking the color boxes next to each ad element. Or, to rotate palettes, click 'Use multiple palettes', then select up to 4 color palettes by holding down the Control or Command key
5. Copy-and-paste the AdSense ad code into webpages

To create custom color palettes and manage your palette list:

1. Log in to your account at https://www.google.com/adsense
2. Click Color Palettes under the AdSense Setup tab
3. Select a pre-existing color palette to start with
4. Choose the color you want for each area of the ads (border, background, title, text, and URL)
5. Name your new palette
6. Click Save Settings

Read More on Text Ad Settings

> Video Ads

What are video ads and how do they work?

Click-to-play video ads are a new type of ad available for sites in the Google network, including AdSense sites. They're available in several ad formats and will be shown only if a publisher is opted in to image ads for one of the supported ad formats.

When a video ad is served to a page, it will be displayed as a static opening image. Once the user clicks the play button or the opening image, the video will begin playing within the ad space. If the user clicks the display URL at the bottom of the ad, or clicks the ad while it's playing, the user will automatically be taken to the advertiser's website. Users can control the volume and can replay the video if they choose; the video will not automatically replay.

You can choose whether to enable or disable video ads from appearing on your pages.

Read More on Video Ads

Earn money from relevant ads on your website

Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them.AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

> AdSense lets you customize the appearance of ads to match the look and feel of your site. You can also customize the style of your AdSense for search box and search results page.

>With Google's extensive AdWords advertiser base, we have ads for just about all categories of businesses and for practically all types of content, no matter how specialized.

Google technology matches the most relevant and highest performing AdWords ads to your website. And since Google provides the ads, you don't have to worry about maintaining advertiser relationships.

> Competitive Ad Filter enables you to filter out specific competitors or specific advertisers.

> Editorial Review makes sure that all Google ads are reviewed and approved by the Google team, ensuring that inappropriate ads don't appear on your pages.

> Customizable default ads means that in the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice.

How do I get paid?
You get paid whenever someone on your site clicks on one of the AdSense ads. Advertisers can also bid to appear on your site on a CPM (cost per thousand impressions) basis. Both CPC and CPM bids compete in our AdWords program to ensure that you optimize your ad revenue.

> Electronic Fund Transfer (EFT)
We have an EFT payment system available in a number of countries, which will help get your AdSense earnings delivered directly to your bank account every month without any additional effort.

How much do I get paid?
How much you earn depends on a number of factors including how much an advertiser bids on your site -- you'll receive a portion of what the advertiser pays. The best way to find out how much you'll earn is to sign up and start showing ads on your web pages.

Becoming an AdSense publisher is fast and easy:

To apply, you must have:
1. A launched website with acceptable content and valid URL.
2. A valid payee name and mailing Home address to receive your payments.

Read tips for application success

Don't own a website? Create one with Blogger or Google Page Creator.

Have multiple sites? As an AdSense publisher, you can place ads on any acceptable site-- without re-applying.

Get AdSense now-- it's free!



Anonymous said...

Hi !.
You may , perhaps curious to know how one can manage to receive high yields .
There is no initial capital needed You may start to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
AimTrust incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with offices around the world.
Do you want to become really rich in short time?
That`s your chance That`s what you really need!

I`m happy and lucky, I began to get income with the help of this company,
and I invite you to do the same. It`s all about how to choose a correct partner utilizes your funds in a right way - that`s the AimTrust!.
I make 2G daily, and my first investment was 500 dollars only!
It`s easy to join , just click this link http://avoqeron.builtfree.org/enijesa.html
and lucky you`re! Let`s take this option together to get rid of nastiness of the life

Anonymous said...

Good day, sun shines!
There have were times of troubles when I didn't know about opportunities of getting high yields on investments. I was a dump and downright stupid person.
I have never imagined that there weren't any need in large starting capital.
Now, I'm happy and lucky , I begin to get real money.
It gets down to choose a correct companion who utilizes your money in a right way - that is incorporate it in real business, parts and divides the income with me.

You may get interested, if there are such firms? I'm obliged to answer the truth, YES, there are. Please be informed of one of them:
[url=http://theblogmoney.com] Online investment blog[/url]

Anonymous said...

Good day, sun shines!
There have been times of hardship when I didn't know about opportunities of getting high yields on investments. I was a dump and downright pessimistic person.
I have never imagined that there weren't any need in big initial investment.
Now, I'm happy and lucky , I started to get real income.
It's all about how to select a correct partner who utilizes your money in a right way - that is incorporate it in real deals, parts and divides the income with me.

You may ask, if there are such firms? I have to answer the truth, YES, there are. Please get to know about one of them:
http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

Anonymous said...

Glad to materialize here. Good day or night everybody!

We are not acquainted yet? It’s easy to fix,
my name is James F. Collins.
Generally I’m a venturesome analyst. for a long time I’m keen on online-casino and poker.
Not long time ago I started my own blog, where I describe my virtual adventures.
Probably, it will be interesting for you to find out about my progress.
Please visit my diary. http://allbestcasino.com I’ll be glad would you find time to leave your opinion.