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Friday, July 11, 2008

Google Product Search

Google Product Search (formerly known as Froogle) is a price comparison service launched by Google Inc. It is currently in beta test stage. It was invented by Craig Nevill-Manning. Its interface provides an HTML form field into which a user can type product queries to return lists of vendors selling a particular product, as well as pricing information. Product Search is only available for selected countries at this point.

Google Product Search is different from most other price comparison services in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit individual product information via Google Base[1] or can bulk submit items for inclusion. Google sells advertising through AdWords to be displayed in Product Search results adjacent to the unpaid results.

Google formally announced Froogle in December 2002 after the site had been active in beta for some years. It is now also offered in Wireless Markup Language (WML) form and can be accessed from mobile phones or other wireless devices that have support for WML.


Google Product Search was originally known as Froogle (pronounced frugal). On April 18, 2007 the product was renamed to Google Product Search. Marissa Mayer, Google's vice president of search product and user experience explained, "While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to "frugal") isn't obvious."

Increase traffic to your store with Google Product Search – for free

Google Product Search helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.

Increase traffic and sales
Product Search connects your products to the shoppers searching for them, helping you drive traffic and sales to your store. Your products will appear on Google Product Search and may even be displayed on Google.com, depending on your items' relevance.

Submit products for free
Inclusion of your products is completely free. There are no charges for uploading your items or the additional traffic you receive.

Reach qualified shoppers
Reach shoppers precisely when they are searching for items to buy on Google.

Related: Search Google

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