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Thursday, August 28, 2008

New Google Analytics

The New Google Analytics

Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.

Discover. Share. Act.

The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

Test your website and increase conversions.

You can now use your Google Analytics login to access Website Optimizer. Find out which page designs, headlines, and graphics convert the most visitors.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Fast Implementation

Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.

Custom Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

AdWords Integration

Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Internal Site Search

Find out how your visitors search your site, what they look for, and where they end up.


Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.

Trend and Date Slider

Compare time periods and select date ranges without losing sight of long term trends.

Ecommerce Tracking

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

Funnel Visualization

Find out which pages result in lost conversions and where your would-be customers go.

Site Overlay

See traffic and conversion information for every link as you browse your site. (no download required).

Email reports

Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.


Find out where your visitors come from and identify your most lucrative geographic markets.

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.


Spend on marketing, not on web analytics.

Sophisticated Analytics.

Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

Easy to use.

Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.

Scalable for any size site.

Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

Integrated with AdWords.

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

Tracks all campaigns.

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.


Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.


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