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Wednesday, August 13, 2008

Google Base

Simply describe your items on Base to make them as easy as possible for people to find when they search. You dont even need a website to put your stuff online.

Google Base is a free Google service that helps you publish virtually any kind of information -- be it your latest riveting screenplay or a listing for your slightly dented 1989 Honda Accord -- on Google Base or other Google properties.

To post an item to Google Base:
  1. Visit Google Base.
  2. Click One at a time.
  3. Select the type of information you're submitting (or create your own item type).
  4. Click Next >.
  5. After you've entered and reviewed your item's formatting, click Publish. Within a few hours, your item will be visible to the world.
Google Base is a place where you can easily submit all types of online and offline content which we'll make searchable. Using Base, your content can appear online within Google Product Search and Google Web Search, in addition to Google Base - all for free.

The main benefits of Google Base include:

Your content becomes more 'discoverable' when users are able to refine their search results based on attributes. You can also link users to your own website, thus making your content far more accessible to the world.

Ease of use
You can post individual items by completing a simple web form or submit a data feed file with ten or more items in standard formats such as TSV, RSS 1.0 and RSS 2.0.

Free content hosting
Google Base represents a new opportunity to put any kind of content online, even if it isn't a web page.

And you're always in control; you can edit or archive your items whenever you want. One last thing, Google Base is currently only available in English for the US and UK and in German for Germany. You can choose your version of Google Base by selecting the appropriate link below.

The key to success with Google Base is well-structured, clearly defined data. However you're submitting your content, attribute details will help you structure your content so that users can easily locate your items. The more information you provide, and the more you use attribute details to organize that information, the better we'll be able to match search queries to your items.

For example, an apartment hunter in San Francisco can restrict her search to properties for rent with three or more bedrooms that cost between $1,000 and $3,000 by refining her search by the "listing type," "price," "bedrooms" and "location" attributes, but only if these attributes were included for these items. Without these attributes, users won't find your housing post, because Google Base won't know whether your item has these attributes or not.


We currently provide three options for you to submit your information to us. If you only have a few items, you may wish to post these items one at a time through our web form. If you have more than a few items, you can quickly create and update numerous items using a single file by using our data feed submission option. Finally, for our more advanced users we offer the Google Base data API, a way to programmatically interact with Google Base.

Single Item

Have 10 or fewer items? Fill out our web form for each item you would like to post.

A simple web form will guide you through the item creation process. This is a good choice if you have a small amount of content you want to add to Base. You'll be asked to select an item type that will allow you to categorize your content first. After that, you can submit all the details about your content using a form that contains attributes you can use to describe your item. All items created through the web form will be displayed on Google Base hosted item pages.

Go to single item posting instructions »
Data Feed

Upload a spreadsheet or XML file describing lots of items.

When submitting more than 10 items, we recommend creating a data feed which contains all of your content in a single tab-delimited text or XML file. Registering a data feed is also a good option for providers who'd like users to be taken directly to their website from our search results (just include the "link" attribute with the URL of your item page for each item in your data feed).

To submit a data feed, you'll need to start by registering a data feed file in your Google Base account. Registering your data feed lets our system know to expect your file, and what item type it is. To register your data feed, click the "New data feed" link from the top of the Data Feeds tab of your account. Once you've registered the correct file name, you can make updates to your bulk upload by simply uploading a new version of your file with the same name. You have two options for submitting your bulk upload file: 1. Direct Upload from the Google Base "Bulk upload files" dashboardFiles smaller than 20 MB can be uploaded through your Google Base account. Simply browse your computer for your bulk upload file and click the "Upload and process this file" button to submit your file. For more information on this option click here.2. FTP (File Transfer Protocol)

If your file is larger than 20 MB, you'll need to upload your file using FTP. Learn about uploading via FTP.

Go to bulk upload instructions »

Store Connector

A free download that puts eBay, Yahoo!, and osCommerce store items directly into Google Base.

The Google Base Store Connector eliminates the need for store owners to manually submit their items' data by automatically formatting a store's items to align with the Google Base requirements.

Learn more about Store Connector »


Code your way from your system to ours.

The Google Base API is designed for developers with technical know-how who would like to integrate their applications with Google Base. Your application can upload new data, update or delete existing items, and query Google Base data to find matches for complex attribute criteria.

Get started with the Google Base API »

Once you've published your single item post or your data feed has finished processing, how long your items remain active will depend on the type of information you're submitting. For example, products will remain active in Google Base for up to 30 days. This helps keep your data fresh and ensures that our users get relevant results.

Still have questions? Find answers using the resources below.

Google Base Help Center - articles explaining everything you need to know to make your products searchable
Google Base Help Discussion - find answers, ask questions, and share your expertise with other content providers
Google Base Blog - the latest news, tips, and resources straight from the Google Base team

Submitting products to Google Base? Process your sales with Google Checkout, Google's fast and convenient checkout process that allows shoppers to buy items from you quickly and securely.


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