Optimisation Essentials (Part III)

Position for performance - be noticed

This is the final video installment in our three-part series on Optimisation Essentials for AdSense for content. We've covered the best-performing ad unit sizes and taken a look at how to design your ad units for good-looking ads. However, even if you have large, well-designed ad units, they won't perform for you unless your users can see them!

So what can you do to ensure your ad units get noticed? Place your ads where users are likely to look.



We've also made a heatmap to show you where the best placements are on a typical page. Great positions include:

• Above the fold of a page (the section of the page a user can see without scrolling)
  
• At the end of an article
  
• Aligned with content
  

But don't just take our word for it - every website is different. Make sure you use your judgment of how visitors interact with your pages to determine good ad placements. Position your ads so that they're visible, but be careful of intruding on the experience of your site's visitors. Most of all, think like a user and you'll be able to balance your website's content with a successful ad strategy.

Announced by Mel Ann Chan - AdSense Australia Optimisation Team

Google serving overlay ads in embedded YouTube partner videos

Today, to help its video content partners earn more money, YouTube will begin running overlay ads in YouTube partner videos embedded on other websites. To date, YouTube has only run ads against partner videos on YouTube itself, and with people viewing millions of embedded YouTube videos every day, this meant that partners were not generating revenue from their views outside YouTube.com. But now, YouTube partners will be able to capitalize on their popularity across the internet and generate revenue from their content no matter where their video lives.

Although this may sound similar to AdSense video units, this YouTube change is separate from AdSense, and we'd like to discuss the differences between the two offerings.

Let's start with a refresher on AdSense video units, which are available within AdSense accounts in specific languages and regions. Video units help you enrich your website with fresh, dynamic content from our YouTube partners. Each video unit is accompanied by a banner ad and a overlay ad targeted towards the video and the site's content, and is customizable so you can choose categories of video to target to your site. The ad revenue is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content.

But AdSense video units aren't the only way our YouTube partners can distribute their content -- just as with other YouTube videos, it's possible for anyone with a website to embed partner videos on their sites. Now, following today's announcement, thousands of videos produced by YouTube partners will begin displaying overlay ads when embedded on other websites. (YouTube will gradually roll out these ads to additional YouTube partner videos in the coming weeks.) This feature is external to AdSense, and so no configuration within an AdSense account is needed. Revenue from these ads will be divided between YouTube and the YouTube partner providing the video content.

By helping YouTube partners generate additional revenue no matter where their videos are played, we hope to encourage further content creation among our most popular and prolific video creators. If you create your own video content and are interested in becoming a YouTube partner, submit an application today.

Announced by Arlene Lee - AdSense Publisher Support

Improvements to Ads Quality

We're always working on improvements that will help us show the most relevant ads to our searchers, and we're excited to tell you that we'll soon introduce two changes designed to enhance how we calculate Quality Score and rank ads. The first change helps better evaluate the precise quality of your ad - regardless of its position on the page. The second change improves how we promote ads to positions above the search results. Let's take a look at both of these changes in more detail.

More precise Quality Score calculation
Clickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. As you probably have observed, ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, it's important that the influence of ad position on CTR be taken into account and removed from the Quality Score.

In the coming days, we'll update the portion of the Quality Score algorithm that accounts for ad position. This will result in more accurate Quality Scores, ensure that ads compete fairly for position based on their quality and bid, and enable Google to show the most relevant ads to searchers by rewarding high-quality advertisers with better ad positions.

Higher quality ads above the search results
We're also improving the way we determine which ads show in the yellow region above the search results. These positions are particularly valuable to advertisers because they are prominently positioned on the page. Given their prominence, it's especially important that these ads be high quality; we therefore place extra emphasis on quality when determining which ads to show in this location.

To appear above the search results, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, we may not have shown any ads above the search results. With this update, we'll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. For instance, suppose the ad in position 1 on the right side of the page doesn't have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It's now possible for the number 2 ad to jump over the number 1 ad and appear above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions.

Keep in mind that these enhancements may cause changes to your ad position, spend, and performance. We're launching these updates soon so that you'll have enough time to review your accounts and prepare for your holiday season advertising. While we don't believe that any immediate changes are needed on your part, we encourage you, as always, to watch your key metrics and to make adjustments as appropriate.

We'll post again once these changes are live.

Announced by Amanda Kelly, Inside AdWords crew

Google TV Ads partnering with Bloomberg TV

Google TV Ads partnering with Bloomberg TV to offer their national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel, reaching over 54 million households in the US.

This builds on our partnership with NBCU, announced earlier this month, and will provide advertisers with broader audience reach and access to desirable viewer demographics. Starting later this year, Google TV Ads advertisers will have access to premium inventory on Bloomberg TV, so stay tuned for further announcements. Currently, advertisers can target Bloomberg TV through our DISH Network inventory available on the Google TV Ads platform. Our partnership with Bloomberg TV means that advertisers will be able to reach all Bloomberg TV viewers in the US.

For more details on our partnership with Bloomberg TV, please see the announcement on on our Traditional Media blog.

Announced by Amanda Kelly, Inside AdWords crew

Google Ad is on Perfect

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editors

Google's advertising business was founded on the core principle that advertising should deliver the right information to the right person at the right time. This is very similar to our mission in search, and, like our colleagues in search, those of us on the ads team are constantly striving to achieve better results. We have hundreds of thousands of advertisers who collectively have millions of products and services, and out of that vast amount of information our goal is always to show people the best ads, the ones that are the most relevant, timely, and useful (and, from the advertiser perspective, measurable). Achieving this ideal has been difficult since the early days of ads, but now, with the Internet, it is within reach.

What does it take to do this? We need to understand exactly what people are looking for, then give them exactly the information they want. Timing is an important component. For example, when a person is looking for a specific item (like those table lamps I got a couple of weeks ago), the best ads will give more specific information, like where to buy the item online and locally, along with other relevant information such as style, size, availability, and pricing. Regardless of the timing, the best ads might include images, videos, or other formats about products and services to provide the most relevant information to people to make their purchasing decision.

In other cases, ads can help you learn about something you didn’t know you wanted. For instance, a few weeks ago I was researching roller coasters for my son when I saw a great text ad for software that actually lets you design your own roller coaster! It turned out to be the perfect gift (and I now have a budding roller coaster engineer in my house). So in this case, I was doing some basic research, and the ad helped me discover something I didn't know existed.

As we look forward, one way to make ads better would be to customize them based on factors like a person's location or preferences. If you're in a particular neighborhood using your mobile phone to look for a specific type of restaurant or shop, ads from local vendors are likely to be very useful to you.

Finally, it is very important that anyone be able to advertise. People benefit when they see ads from any type of business or organization regardless of its size or geography. The right product for a user might be from a company they had previously never heard of, so it needs to be very easy and quick for anyone to create good ads, to show them only to people for whom they are useful, and to measure how effective they are.

In Marissa's post on Wednesday, she talked about how the science of search is still in its infancy, and how we still have many breakthroughs before us. The same applies to advertising. In coming years, as people find new ways to use the Internet and new devices with which to access it, we have the opportunity to get even smarter about the ads we show. As always, we will use the best and most innovative technologies available so we serve relevant ads for you. We will do so in a way that safeguards user privacy by honoring our commitment to transparency and choice. And most importantly, we will continue to live by the philosophy that has guided our work from the outset: getting the right ad to the right person at the right time matters.

Announced by Susan Wojcicki, VP, Product Management

Related:

Google Ads clicks Get Reported but no revenue?

Have you ever checked your reports and noticed that you have clicks reported, but no revenue? We'd like to explain why this may happen, as we frequently receive emails and questions on our Help Forum about this issue. What you're seeing may be due to one of the following:

1. Allowed Sites setup
   
   The Allowed Sites feature allows you to specify a list of sites where ads from your account may be displayed. If you're using this feature, you'll need to make sure that you've listed all sites where you'd like to display your AdSense ad code.
   
   To check if this is the case, log into your account and visit the 'Allowed Sites' page under your AdSense Setup tab. If the radio button 'Allow any site to show ads for my account ' is populated, you're not being affected by this issue, and you should continue to #2 below. However, if 'Only allow certain sites to show ads for my account' is populated, review the list of sites in the box below -- are all the sites you own listed in this box? If the answer is 'no', you won't be credited for clicks on the missing sites. Please be sure to add all of the sites where you'd like to display your AdSense ad code.
   
   We've noticed some confusion among publishers who have entered the sites of advertisers they'd like to see on their pages into the Allowed Sites list. Please know that this is not the case, as it's not possible to request ads for a particular page - the sites you enter into this box can only be sites where your ads can be placed.
   
   
2. Invalid clicks
   
   It's possible that you have some clicks that our monitoring system has considered to be invalid. As we've mentioned before, we monitor all clicks and impressions on Google ads for any activity that may artificially drive up an advertiser's costs or a publisher's earnings. Any clicks that our system considers invalid will still appear on your 'Overview' page, under the Reports tab. However, because our advertisers aren't charged for these clicks and impressions, we won't show the earnings for this activity. If you're concerned about suspicious activity in your account, we recommend reviewing your site's logs and letting us know about the situation.
   
   Rest assured that AdSense accounts are properly credited for all clicks and impressions we consider to be valid. We'll post your finalized earnings for a given month on your 'Payment History' page during the first week of the following month. For more information about invalid clicks, please review our Help Center.

Related:

Defining Invalid Clicks and Click Fraud in Google Adsense

The important Factor on Google Adsense is Clicks, This will help you understand the difference on Clicks.

1. Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive up advertiser cost or publisher revenue. These include extraneous clicks without any value to the advertiser, such as the second click of a double-click. They also include many other types of clicks that we've determined aren't motivated by genuine user interest.
   
   
2. Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software
   

"Invalid clicks" are often confused with "clicking on your own ads". However, we'd like to stress that invalid clicks are generally any clicks that artificially inflate advertiser cost or publisher revenue, regardless of their source.

1. Click fraud is a subset of invalid clicks that are generated with malicious or fraudulent intent -- in other words, clicks that are intended to drive up advertiser cost or publisher revenue artificially. Sources for these clicks include, but are not limited to:

A publisher clicking on his own ads, or encouraging clicks on his ads

Users or family members clicking to support the site / publisher

Third-party programs with user incentives, such as paid-to-click services and click-exchanges

Automated clicking tools, robots, or other deceptive software

The same principles above apply to ad impressions and conversions as well. Some sources of invalid impressions include, but are not limited to:

Excessive page refreshes, generated either manually or automatically

Third-party programs with user incentives, such as paid-to-surf or auto-surf programs

Third-party programs for purchasing fixed amounts of traffic, e.g. "$10 for 1,000 page views"

As a reminder, any method that artificially generates clicks, impressions, or conversions is strictly prohibited by our program policies. You can also find more information about these topics in our Invalid Clicks FAQ and our Ad Traffic Quality Resource Center.

Related:

Google Affiliate Network

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google's brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google's commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.

Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.

As noted in earlier communications, DoubleClick Performics' Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics' Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients' search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.

We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.

We appreciate your business and look forward to doing great things together.

Posted by Chris Henger, Group Product Manager

Related:

Google Adsense For Feeds

When you visit the AdSense Setup tab in your account, you'll notice a new "AdSense for feeds" option. This means you can now use AdSense to place ads in your RSS feeds, allowing you to increase the reach of your content while earning revenue. Our salesforce will sell cost-per-impression (CPM) ads directly to the largest advertisers, while the rest of your inventory will be filled with contextually targeted cost-per-click (CPC) and CPM ads. This means that more of your feed items will be sold and with higher overall revenue, than with any other feed network.

At this point, you may either be thinking, "great!" or "umm...what's a feed?" For those of you in the second category, feeds allow your content to be delivered and subscribed to on the Web, often as headlines, summaries or articles. FeedBurner also has a nifty tutorial that you might find useful.

And here are a few more reasons to try AdSense for feeds:


To set up AdSense for feeds now, sign in and visit the AdSense Setup page of your account, or apply for an AdSense account.

• Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds.
  
• View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.
  
• Manage monetization for your feeds through the same account that you use to manage other AdSense properties.
  

AdSense for feeds is currently enabled in all languages supported by AdSense for content.

Want to learn more about what feeds are and how to get started with AdSense for feeds? Visit our Help Center and watch our introductory video from Product Manager Steve Olechowski:


Related:

Google Content Network

Google have some key enhancements on the Google content network (partner sites for which we provide advertising) that will offer a better experience for users and better value for advertisers and publishers. These enhancements are the latest result of our integration with DoubleClick and our commitment to making advertising on the Google content network more efficient and accountable. When we purchased DoubleClick, we talked about how we would empower agencies, advertisers and publishers to collaborate more efficiently and effectively, and provide a better experience for our users. We are happy that we have been able to deliver on this promise already, like support for third party vendors on the Google content network.

The new enhancements that we are announcing today and that will be available in the coming months are the next step in our integration and in enabling standard industry functionality on the Google content network:

• Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.

• Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.

• Improved Ads Quality: Brings performance improvements within the Google content network.

• View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements. This also means that with one click, users can opt out of a single cookie for both DoubleClick ad serving and the Google content network. (If a user has already opted out of the DoubleClick cookie, that opt-out will also automatically apply to the Google content network.)

To learn more, you can check out our updated main privacy policy and a new advertising-specific privacy policy that reflects our integration with the DoubleClick ad serving cookie, and you can visit a section in our Privacy Center devoted to advertising and privacy.

We're excited about our integration of DoubleClick and the improvements we're making to the Google content network. And I am personally excited about seeing more relevant ads, especially if I don't have to see the same ads over and over!


Related:

Google AdSense Information

Adsense An Overview

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Google uses its search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the ads are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small sites that do not have the resources for developing advertising sales programs and salespeople. To fill a site with ads that are relevant to the topics discussed, webmasters implement a brief script on the sites' pages. Sites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense site.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]
They use a wide range of traffic-generating techniques, including but not limited to online advertising.
They build valuable content on their sites that attracts AdSense ads, which pay out the most when they are clicked.
They use copy on their sites that encourages visitors to click on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements."[citation needed]

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

How Adsense Works

> The webmaster inserts the AdSense JavaScript code into a webpage.

> Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.

> For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)

> For site-targeted ads, the advertiser chooses the page(s) on which to display ads, and pays based on cost-per-thousand-impressions (CPM), or the price advertisers choose to pay for every thousand ads displayed.

> For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.The referral program will be retired in August 2008.

> Search ads are added to the list of results after the visitor performs a search.

> Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other site owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which ads should be shown. AdSense then ignores clicks from pages other than those specified.

Take Tour

Ads Formats

> Link Units
Link units are an alternative to standard text ads that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, link units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.

How do I add link units to my page?

1. Log in to your AdSense account at www.google.com/adsense
2. Click the AdSense Setup tab
and choose AdSense for content as the product.
3. Select the link unit radio button and continue.
4. From the Format drop-down list, select a link unit format and choose the radio button for showing 4 or 5 links per unit.
5. Select your color palette and assign a channel and alternate ad to your ad unit, if desired.
6. Copy and paste the ad code from the Your AdSense Code box into the source of your web pages. Please make sure that you copy the code in its entirety, and that you paste it into the body of your source.

Once you've updated your pages, link units will appear immediately. If we haven't yet crawled your page, we may initially show your alternate ad or a 'View ads about' search box in the link unit.

Read more on Link Ads!!

> Image Ads

Image ads are graphical ads offered in several ad formats. Like text ads, Google's image ads can be either contextually targeted to the content of a publisher's webpage or placement-targeted by advertisers who wish to run pay-per-impression campaigns on specific content placements in the AdSense network.

As a publisher, running a combination of image and text ads expands the available ad inventory for your site, and offers the potential for increased revenue. Google's technology determines on a page-by-page basis whether text ads, image ads, or video ads are likely to make you more money, and serves the appropriate format to your page.

Please note that Google image ads will only be displayed on content pages, not on AdSense for search results pages.

How do I enable/disable image ads?

To enable or disable image ads, you'll need to select or change the ad type associated with your ad unit. There are 3 possible choices: text ads only, image ads only, or text and image ads. You can select your desired ad type while generating your ad code:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for content as the product.
3. Choose the 'Ad unit' radio button and select your desired ad type from the Ad Type drop-down menu.
4. Follow the guided steps to create your ad code.

If you've already generated the code, you can change the ad type of your AdSense unit using the ad management feature:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab.
3. Select the Manage Ads sub-tab.
4. Click Edit settings for the ad unit you'd like to update.
5. Under Format pick your desired ad type.
6. Click Save settings.

Read More on Image Ads

> Gadget Ads

What are gadget ads and how do they work?

Gadget ads are customized mini-sites that run as ads on AdSense publisher websites. These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site. Gadget ads may appear in ad units that have been enabled to show image ads in one of the supported ad formats.

How do I earn revenue from gadget ads?

Your earnings from gadget ads will depend on the pricing of the specific gadget ads you display. Gadget ads can be priced on either a cost-per-click (CPC) or cost-per-thousand impressions basis (CPM). When paid on a CPC basis, you'll receive earnings for each valid clickthrough -- that is, a click that directs a user to the advertiser's website. You will not be paid simply for clicks on components of the ad that do not result in the user reaching the advertiser's website. When paid on a CPM basis, you'll be paid for the initial ad impression, rather than interactions or clickthroughs.

Read More on Gadgets Ads

> Text Ad Settings

What are the format and color options for ads on my webpages?

Google lets you select the colors and layout that best fit your site.

Ad Colors
You can select from our list of pre-defined color palettes or you can create up to 100 of your own. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. We provide detailed suggestions for choosing color palettes that will be most effective for your site.

Ad Formats
You can choose from multiple ad formats designed to suit a wide variety of page designs - examples of each format are available on the Ad Formats page. You may place up to three standard ad units on each page that complies with our program policies, in addition to three link unit. Your three ad formats can contain any of combination of text ads, image ads, or video ads - it's up to you! You might find it helpful to check out our suggestions for choosing the right format.

How do I customize the color of the ads on my website?

You can select from a number of built-in color palettes, or you can create up to 100 of your own. When you select a color palette and an ad format during the guided ad setup, the appropriate ad code is generated for you. You can select up to 4 palettes that will rotate randomly. To take advantage of this feature, you'll need a newer web browser with JavaScript functionality (Internet Explorer 6 + or Opera 8+).

To generate ad code with the palette of your choice:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for content as the product
3. Choose an ad type and format.
4. In the Colors drop-down, choose from one of our pre-designed palettes. You can edit it by clicking the color boxes next to each ad element. Or, to rotate palettes, click 'Use multiple palettes', then select up to 4 color palettes by holding down the Control or Command key
5. Copy-and-paste the AdSense ad code into webpages

To create custom color palettes and manage your palette list:

1. Log in to your account at https://www.google.com/adsense
2. Click Color Palettes under the AdSense Setup tab
3. Select a pre-existing color palette to start with
4. Choose the color you want for each area of the ads (border, background, title, text, and URL)
5. Name your new palette
6. Click Save Settings

Read More on Text Ad Settings

> Video Ads

What are video ads and how do they work?

Click-to-play video ads are a new type of ad available for sites in the Google network, including AdSense sites. They're available in several ad formats and will be shown only if a publisher is opted in to image ads for one of the supported ad formats.

When a video ad is served to a page, it will be displayed as a static opening image. Once the user clicks the play button or the opening image, the video will begin playing within the ad space. If the user clicks the display URL at the bottom of the ad, or clicks the ad while it's playing, the user will automatically be taken to the advertiser's website. Users can control the volume and can replay the video if they choose; the video will not automatically replay.

You can choose whether to enable or disable video ads from appearing on your pages.

Read More on Video Ads

Earn money from relevant ads on your website

Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them.AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

> AdSense lets you customize the appearance of ads to match the look and feel of your site. You can also customize the style of your AdSense for search box and search results page.

>With Google's extensive AdWords advertiser base, we have ads for just about all categories of businesses and for practically all types of content, no matter how specialized.

Google technology matches the most relevant and highest performing AdWords ads to your website. And since Google provides the ads, you don't have to worry about maintaining advertiser relationships.

> Competitive Ad Filter enables you to filter out specific competitors or specific advertisers.

> Editorial Review makes sure that all Google ads are reviewed and approved by the Google team, ensuring that inappropriate ads don't appear on your pages.

> Customizable default ads means that in the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice.

How do I get paid?
You get paid whenever someone on your site clicks on one of the AdSense ads. Advertisers can also bid to appear on your site on a CPM (cost per thousand impressions) basis. Both CPC and CPM bids compete in our AdWords program to ensure that you optimize your ad revenue.

> Electronic Fund Transfer (EFT)
We have an EFT payment system available in a number of countries, which will help get your AdSense earnings delivered directly to your bank account every month without any additional effort.

How much do I get paid?
How much you earn depends on a number of factors including how much an advertiser bids on your site -- you'll receive a portion of what the advertiser pays. The best way to find out how much you'll earn is to sign up and start showing ads on your web pages.

Becoming an AdSense publisher is fast and easy:

To apply, you must have:
1. A launched website with acceptable content and valid URL.
2. A valid payee name and mailing Home address to receive your payments.

Read tips for application success

Don't own a website? Create one with Blogger or Google Page Creator.

Have multiple sites? As an AdSense publisher, you can place ads on any acceptable site-- without re-applying.


Get AdSense now-- it's free!

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Google ADWords

AdWords is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan, the company's third-largest facility behind its Mountain View, California, headquarters and New York City office.

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com (or the relevant local/national google server [e.g. www.google.fr for France]), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

AdWords Account Management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam.[5]. Google also provides account management software, called AdWords Editor

Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google.

Search Google

Advertise your business on Google

No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.

You create your ads
You create ads and choose keywords, which are words or phrases related to your business.

Get keyword ideas

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you are advertising to an audience that is already interested in you.

You attract customers
People can simply click on your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It is as simple as that!

Google AdWords offers you:

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control
You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value
There is no minimum spending requirement or time commitment. And with the cost-per-click option, you are only charged if people click your ads. This means that every pound of your budget goes toward bringing new prospects to you.

Concerned about costs? Do not worry—AdWords puts you in complete control of your spending.

Set your budget
There is no minimum spending requirement; the amount that you pay for AdWords is completely up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid guesswork
We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)

Pay only for results
You are charged only if someone clicks your ad, not when your ad is displayed.

Payment options vary by country and currency. Learn more

Local and regional targeting
Set your ads to appear only to people searching in a particular region. Now it is easy to target online customers within, say, 25 miles of your front door. Learn more

Local business ads
Get noticed on Google Maps. People searching for information related to your business will see your location, contact information and an image of your choice highlighted on a map of your area.

Here's how other advertisers reached their business goals using Google AdWords:

Linkword Languages
Linkword Languages grows from a part-time academic venture to a full-time business through Google AdWords. More...

YOODOO
YOODOO uses AdWords and Analytics to establish itself as a major force in the online greeting card market. More...

WarmFloors
WarmFloors achieves record return on investment off the back of their move to AdWords. More...

Google ADWords Glossary

Account Activation Account Creation Account Performance Action Name Activation Fee Activity Actual cost-per-click (CPC) Ad Delivery Ad Group Adjustment - Click Quality Ad Placement Ad ranking/Positioning Ad Scheduling Ads Diagnostic Tool Ad Served Percentage (%) Ad Serving Ad Variations Advertising Costs AdWords Discounter Affiliate Approval Status Approval Status_ Disapproved Average Cost per Click (Avg. CPC) Average Position (Avg. Pos.) Average value Balance Due Balance Remaining row Billing Email Address Billing threshold Business Address Campaign Campaign Negative Keywords Campaign Template Card Verification Number (CVN) Chance to Beat All Chance to Beat Original Channel Channel account Channel campaign Charges Click Click-through Rate (CTR) Combination Content Provider Contextual Advertising Control Center Conversion Conversion Page Conversion Rate Conversion Rate Range Conversions / Visitors Conversion Tracking Conversion Types Cost / Conversion Cost per action (CPA) Cost / Transaction CPC CPM Customer ID Daily budget Daily Budget Destination URL Disapproved Ads Page Display URL Distribution Preference Domain Double Serving Editorial Guidelines End Date Exception request Experiment Frequency Funds Remaining Geo-Targeting Gmail Google Account Google AdSense Google AdWords Google Content Network Google Network Google Search Network Image Ads Impression Impression Share Impressions Per Day Invalid Clicks InVideo Ad (In-stream Video Ad) Invoice Adjustment Invoiced Amount IP Address IRF Tax Keyword Keyword Insertion Keyword Matching Options Keyword State - Active Keyword State - Inactive for Search Keyword Status Keyword Tool Landing Page Landing Page Quality Local business ad Maximum Cost-Per-Click Maximum CPM bid Minimum CPC bid Mobile Image Ads Mobile Text Ads Multivariate testing My Change History Observed Improvement # of Conversions Opening Image Optimisation Original page Outstanding Balance Overdelivery Credit Pacific Time (PST or PDT) Page Sections Pay-per-click (PPC) Percentage of Visitors Placement Position Preference Quality Based Minimum Bids Quality Score Column Quality Score for Google and the search network Quality Score for the content network Reach Recommended Daily Budget Relevance Return on Investment (ROI) Search Total Section Relevance Rating Service Adjustment Share of Voice Standard Edition Starter Edition Starting Page Test Page Text Ad Time Zone Total value Tracking URLs Trademark Traffic Estimator Transaction Unique user URL - (Uniform Resource Locator) Value / Click Value / Cost Variations Video Ad Format - Click-to-Play Video Ad Video Ad Format - Companion Ad Unit for Video Video Ad Format, InVideo: Text Overlay Ad for Video Video Stream (Embedded) Video Units What is a client manager? What is 'unacceptable content'? Zero impression keywords

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