Google Affiliate Network Features

New Google Affiliate Network Features: Rising Stars, Recruiting Tools and Links UI

Google Affiliate launched several enhancements to the platform for both publishers and advertisers. First, we introduced a new level of publisher recognition to enhance our successful Affiliate VIP program. Our network quality and publisher development teams collaborate to identify and champion up and coming, quality publishers in our network. This designation, Rising Stars, is now visible in the interface and we're happy to announce over fifty rising stars have been identified in the network to coincide with the launch of this feature. Publishers who have attained this designation will be presented to advertisers with an icon next to their name.

Advertisers may now utilize our recruiting features (Publishers > Recruiting) to retrieve lists of Rising Stars and Affiliate VIPs in their program, or those with whom they do not yet have a relationship. As a reminder, if you are a publisher and want to be "found" by advertisers looking for new publishers, be sure to update your communications preferences (existing publishers may click here, or navigate to Settings > Communication Preferences) and opt in to "Non Joined Advertiser Opportunities".

We have also released improvements to the features publishers use to retrieve ads from our interface. We have had a new UI available in beta for a little over six months; during this time we've heard from users that it was much easier and faster to find and publish links than in our old interface. Based on feedback from the beta period, we have added some functionality and improved response times. Publisher users can now:

• View ads for multiple advertisers at a time by showing recently published ads from all advertisers or only approved advertisers
• Filter the multi-advertiser page by advertiser category
• Filter the multi-advertiser page by hiding specific advertisers from view
• View a list of all ads for each of their joined advertisers
• Filter single and multi-advertiser lists by ad type (banner or text), size, promotion type and expiration
• All pages include an export feature that will enable the user to save the list, including any applied filters, to a csv file

Bookmarks to the old versions of "get links" pages will be redirected to the new UI. If you have written scripts to retrieve links from the old pages they will no longer work; instead, you should sign up to receive daily automated feeds of new ads for all your advertisers by navigating to Get Links > OrangeLinks.

Announced by Larry Adams, Product Manager

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Google Affiliate Network

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google's brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google's commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.

Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.

As noted in earlier communications, DoubleClick Performics' Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics' Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients' search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.

We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.

We appreciate your business and look forward to doing great things together.

Posted by Chris Henger, Group Product Manager

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